READY TO GET OUT OF THE WEEDS?
You’ve outgrown doing everything yourself. Let’s build the team that takes you to the next level.
GET IT NOW
You don't have to do it alone.
For years, I built my business by instinct, hustle, and sheer force of will. I had the vision—but no real infrastructure behind it.
Hiring felt risky.
Delegating felt impossible.
And I was stuck doing everything myself.
When I finally built the systems, structure, and team I needed, everything changed. My time expanded. My events elevated.
My confidence as a leader clicked into place.
That’s what I want for you.
A business that runs beautifully—because it’s not all on your shoulders.
A team that reflects your standards and brings your vision to life.
And a workflow that lets you step out of the weeds and back into your zone of genius.
This is for you if:
You’re doing everything yourself—and it’s no longer sustainable.
You’ve hit a ceiling. You’re booked, busy, and burning out trying to manage every client, every timeline, every little thing.
You’ve made a hire… but you’re still the bottleneck.
Without clear roles, systems, or onboarding, your team can’t truly support you—and you’re stuck answering every question.
You’ve hired—but they weren’t the right fit, or they didn’t stay.
You’re stuck in a cycle of training, hoping, and losing people. You know your culture matters, but you’re not sure how to build the kind of environment people want to stay in—or how to hire in a way that actually works long term.
"This playbook is a gift to the industry. It’s generous, detailed, and incredibly well thought out—an essential resource for anyone building a creative business with excellence and intention."
— Tracy Taylor Ward
You need:
Design. Vision. Creative direction. You’re the heart of the brand—but your schedule is clogged with things someone else could be doing.
Hiring is one thing. Leading is another. You need people who understand your standards—and systems that support them.
You’re not afraid of growth—you’re ready for it. But without the right back end in place, growth just means more stress. Let’s fix that.
THE LUXURY EVENT
TEAM PLAYBOOK
SO LET ME INTRODUCE:
LIMITED TIME ACCESS
This isn’t a course.
It’s not a membership.
It’s the full operational backbone of a successful, scalable creative business—delivered as one premium, plug-and-play download.
Inside, you’ll find the exact systems, tools, and documents I’ve used to build a multi-seven-figure wedding business with a team I trust and a calendar I control.
Whether you’re hiring your first team member or refining your leadership at scale, this playbook gives you everything you need to lead with clarity, confidence, and ease.
The Playbook is only available for a short window—doors are open for six weeks only. After that, it’s gone. No evergreen access, no second chances.
If this is the year you finally step out of the weeds and into your zone of genius, now’s the time.
Module breakdown:
Start with Soul
Before you hire anyone, you need to know what you’re actually building. This module walks you through how to define your company culture, leadership style, and the kind of business you want to run—so you attract the right people from the start.
Without this? You’re hiring into confusion.
With it? You’re creating alignment that scales.
People + Pay
This module will save you from making the most expensive mistake in business: hiring the wrong person in the wrong order. You’ll get sample org charts, a hiring priority roadmap, and salary planning tools based on real data—not just vibes.
No more guessing. Just clear, confident growth.
Find Your People
It’s not just about getting applicants. It’s about attracting the right ones. This module gives you plug-and-play job descriptions, application questions, interview guides, and red flag filters to save you time—and headaches.
Hiring should be strategic, not chaotic. This module makes it so.
Onboarding + HR
The first 90 days are everything. In this module, you’ll get onboarding checklists, welcome docs, policy templates, and a sample training schedule so your new hire feels supported from day one.
You’ll go from “I hope this works out” to
“I’ve got this dialed in.”
Delegation + Training
This is where you stop holding everything and start leading like a CEO. You’ll learn how to delegate in a way that actually works, implement task tracking systems, and train your team without micromanaging.
Because if it’s still all in your head, it’s not scalable.
Leadership
This module gives you the rhythm of a healthy team. Weekly syncs, monthly reviews, quarterly goals—you’ll get templates and scripts for all of it.
If your team doesn’t know where they stand, they’ll never rise. This fixes that.
Growth + Development
You’ll learn how to develop talent, not just manage it.
From pay raise protocols to partnership tracks, this module helps you reward growth, build loyalty, and reduce turnover.
Because when people see a future with you—they stay.
When It's Hard
You’ll get scripts, templates, and a process for handling the uncomfortable stuff: performance issues, accountability, even letting people go.
This module is your backbone when things get hard.
Leadership isn’t always pretty—but it can be clear, kind, and direct.
Crisis-Proofing
This final module is your insurance policy.
You’ll build systems that keep your business running even if someone quits, gets sick, or needs to step back.
Includes exit interview templates, SOP docs, and a team redundancy audit.
Because real leadership isn’t just growth—it’s resilience.
How does this sound?
The Results You're Going to Get
01
A team you trust — No more micromanaging or second-guessing. Just talented people who know what to do and how to do it.
02
A clear hiring plan — Know exactly who to hire next, what to pay them, and how to protect your business as you grow.
03
Stronger team retention — Learn how to keep the right people long term with smart incentives and a workplace culture they’ll never want to leave.
04
Stronger profit margins — With the right team structure, you’ll work more efficiently, serve higher-end clients, and actually make more.
05
Build a company that doesn’t just depend on you—but reflects you at your best.
HOW IT WORKS
Buy the Playbook
Choose your tier (Standard or VIP) and get instant access. No waitlists. No drip content. Just everything, now.
Dive into the Tools
Open the PDF. Customize the templates. Drop your logo into the handbook. This is your business’s new back end.
Lead Like a CEO
Hire smarter. Onboard better. Free yourself from the weeds and step fully into leadership—with systems that support you.
FLEXIBLE PAYMENT OPTIONS
We get it—investing in your business is a big step. That’s why both tiers offer a four-month payment plan, so you can start building your dream team now and spread the cost out over time.
A year from now you will have wished you started today...
So let's get started.
select the plan that works for you:
standard
8 Modules of Proven Strategy
Delivered in a 185-page playbook
22 customizable scripts, worksheets, and editable templates
9 short videos sharing my perspective on leadership, hiring, and scaling what you love
Best value!
VIP
Everything in the standard
54 Page Plug & Play
Employee Handbook
3 live group coaching calls
for deeper strategy
Voice note access for six months
or 4 payments of $349.50
or 4 payments of $624.75
MEET Your
INSTRUCTOR
Shannon Leahy
When I started building my team, there were no resources that showed me how to lead a luxury wedding business—not just as a solo planner, but as a real CEO.
So I built the systems I needed. One SOP, one org chart, one hiring process at a time.
I’ve spent 15 years and tens of thousands of dollars—including $7,000 on an HR firm for our handbook alone—developing the tools inside this playbook.
Everything has been tested in the real world. Everything I wish I had when I started growing my team is now here.
BEHIND
the COURSE
With gentle encouragement and an art director's eye, I collaborate with my couples to create effortlessly editorial images full of pure love, stunning backdrops, and natural moments (with just enough guidance!)
Light is my biggest inspiration, and I find weddings to be complex, joyous, fashion-filled, emotional, utterly beautiful celebrations that I can't get enough of.
ENNEAGRAM 8, CREATIVE TO MY CORE, ARTIST, ROMANTIC, JANE AUSTIN STAN
about
abigail
as seen in
Harpers Bazaar / Vogue
Marie Claire / Weddings Magazine
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As a globally celebrated wedding photographer with nearly two decade’s experience, Tec Petaja brings an innate knowledge of composition, mood, and light to every moment he captures.
by abigail fitzgerald
About
Author
the
as seen in
Harpers Bazaar / Vogue
Marie Claire / Weddings Magazine
If you want this to be the year that you finally commit to:
✓ Hiring intentionally and leading with confidence—not just figuring it out as you go.
✓ Building a team that frees up your time and reflects your standards.
✓ Scaling sustainably—with systems that support growth instead of chaos.
✓ Protecting your energy and making more space for your creative genius.
✓ Leading a company you’re proud of, with a culture that actually feels good.
100%
money back guarantee
Get your money back if it didn’t serve you.
Try It Free for 14 Days
I believe deeply in the value of this playbook—and I want you to feel confident investing in it. If within 14 days you explore the content and feel it isn’t the right fit for your business, just email us. I’ll refund you in full. No questions asked. You’ll either get the systems you need—or you’ll get your money back.
This is for you if:
You’ve built a great business, but the back end needs real structure
You want to hire and manage a team without micromanaging
You’re scaling into luxury and need systems to match
It's probably not for you if...
You’re not ready to invest in long-term systems
You’re not willing to take radical ownership of how your business runs
You’re just starting out and haven’t worked with clients yet
SO WHAT ARE YOU WAITING FOR?
Let’s do this thing.
The Luxury Event Team Playbook gives you the structure, systems, and tools to finally build the team your business deserves. No more guessing. No more spinning.
Just the exact framework I’ve used to scale a multi-seven-figure business—ready for you to download, customize, and implement.
You bring the vision. I’ll give you the infrastructure.
Let’s build something big.
FAQ
(Frequently Asked Q's)
What exactly do I get when I purchase the Playbook?
You’ll get immediate access to the full 185-page Luxury Event Team Playbook PDF, plus 20+ templates, sample contracts, worksheets, and email scripts. VIP buyers also receive the complete Employee Handbook, bonus onboarding and interview tools, 6 months of voice memo coaching, and 3 live Q&A calls.
Is this just for wedding planners?
Nope. While it’s built from my experience scaling a luxury planning business, the systems inside apply to florists, rental companies, caterers, photographers, and creative service pros who manage teams or want to start.
Is this a course or live program?
It’s a one-time download delivered in clear, digestible modules—so you can jump straight to what you need. There’s no drip content or scheduling to keep up with. VIP includes live Q&As (with replays) and voice memo coaching for deeper, personalized support.
What if I buy it and realize it’s not right for me?
I offer a 14-day money-back guarantee for the base tier. If you explore the content and don’t feel it serves you, just email us within 14 days for a full refund. No hard feelings.